Blackland Innovations

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The business model of Evernote

The terrible memory of a brilliant mind

Evernote’s story kicks off with Stepan Pachikov, a brilliant man who seemed to have more holes in his memory than a Swiss cheese. Pachikov grew up in Soviet Russia and first-hand saw how generations of culture and collective memory were slipping through the fingers of time. He figured that computers were the solution to this problem, as they were able to process and store more information than the average person. Pachikov’s dream was audacious yet noble: he aimed to create a digital replica of the human brain, capable of capturing thoughts and information at the speed of thought itself. This ambitious vision was fueled by a desire not only to preserve individual memories but also to empower a generation growing up amidst political turmoil.